Simplified Promoting

“It was the idea of promoting good songs on much simplified manners using the internet initially and a hub website, that started it all, instead of old ways of pressing records and having several months of lead times for every release. With the internet today you reach fans with minutes, and if your sound and songs are good enough and you know how to get the word out, there is not much stopping you. The internet has also made the whole process very dynamic. If something doesn’t work out, you’d simply change it again. A release does not get some good reception, it goes down again. The artists make a home video and it’s online same afternoon, etc. With artwork the story is the same, it’s much faster to create artwork for online use, than for print”

Ian Nilsen

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